Global Beats, Infinite Vision. NCT, a dynamic pop music act and entertainment brand expanding across Asia, partnered with MMBP & Associates. We crafted a versatile typeface, accommodating NCT's evolving structure and global reach while embodying their core philosophy at the intersection of technology and culture. For NCT 127's albums Regular-Irregular and Regulate, we spearheaded the creative concept, design, and art direction, bringing their vision to life across album and marketing materials.

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