The Korean entertainment giant CJ ENM – well known for producing the Oscar-winning film Parasite, launching the world's largest celebration of Korean culture and music and creating worldwide famous TV formats and dramas – appointed MMBP & Associates as its international branding partner in 2019. Supporting its expansion into the global market, we developed and defined CJ ENM’s brand positioning, as well as its narrative and tone of voice, which included creating the company’s first tagline and refreshing its visual identity.

Instagram: @mmbpltd
Newsletter: thursdaytwelveoclock.com