WHO WE ARE
Based in London, New York, Toronto, Shanghai and Seoul with an array of associates on three continents, we are a renowned creative studio led by Creative Director Hank Park, one of the world's leading brand designers. Under his leadership, our studio of exceptional creatives excels in creative direction, designing brands from positioning to visual identity, all the way to compelling content. From arresting ad campaigns to exhibitions and digital motion experiences, we've become known for creative work that bridges past, present and future.
Specialising in premium to luxury markets, we take pride in designs that set our clients apart from their competitors and even redefine their categories. And we take equal pride in how seamlessly we work with our clients. As one of our clients put it, we are "elite but not elitist".
OUR POINT OF VIEW
This is a unique time for brands. Cultural forces are sweeping through society and reshaping values, tastes and perceptions. Being a human being today is more fraught with obstacles, risks and anxieties than ever before. And increasingly, the world seems less human and more artificial by the minute. In this new context, brands can be a north star for people, a source of unbreakable trust and a beacon of shared values amidst all the chaos. And yet most agency partners are far behind the curve. With the dominance of programmatic marketing, AI-driven communications and the proliferation of category logic (clichés, tropes, conventions), brands risk becoming even less human than they already are.
What is the alternative?
OUR VALUES
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WE ARE OWNERS AND FIERCELY INDEPENDENT
Senior-level top talent will be working on your brand.
In short, we don’t bait and switch like conglomerates.
The team that pitched the work is the team that will work on the project.
- WE AREN’T THE ONLY SMART PEOPLE IN THE ROOM
Our uniquely inclusive strategic methodologies bring out the best insights from all members of the combined client and agency teams.
- WE WORK ACROSS CULTURES AND TIME ZONESOur team speaks multiple languages and has a multitude of living and working experiences from every continent, except for Antarctica!
- AWARDS ARE A BY-PRODUCT, NOT THE PRIMARY PURPOSE
Our work helps brands stand out for the right reasons, and we’ve happened to win a few awards that way.
OUR SERVICES
- SITUATIONAL AWARENESS
- CULTURAL SWOT ANALYSIS
- APPROACH & PROCESS PLANNING
- CONSUMER / CULTURAL INSIGHTS
- INTELLIGENCE REPORTS
- NARRATIVE & IMPACT ANALYSES
- CULTURAL POSITIONING
- BRAND STRATEGY / FRAMEWORKS
- CONTENT & EDITORIAL STRATEGY
- COMMUNICATIONS STRATEGY
- BRAND IDENTITY + BRAND VISUAL WORLD
- CAMPAIGN CREATIVE
- CAMPAIGN PLANNING
- EDITORIAL DESIGN
- PACKAGING DESIGN
- ENVIRONMENTAL DESIGN
WHO WE SERVE
- Fashion+Retail
- Art+Culture
- Music+Entertainment
- Hospitality+Travel
- Transport
- Technology
WHERE WE ARE
London
New York
Toronto
Shanghai
Seoul
CONTACT
info@mmbpltd.com
- Londonn.teruggi@mmbpltd.com
- New Yorktristan@atlargeconsult.com
- Toronto
wahn.yoon@gmail.com - Shanghaijojo.wang@mmbpltd.com
- Seoul
hskim@mmbpltd.com
SOCIALS
IG: @mmbpltd.com
LinkedIn: MMBP& Associates